You probably know me from LinkedIn, where I publish content aimed at raising the bar on MRx report design.

I used to be just like you, working at full-service research agencies—so I know full well how much effort it is to push a research project over the finish line. And I know, too, that, after aligning all stakeholders and battling data issues, you have little time and energy left for crafting slick decks.

Yet, I’ve always seen the reporting part of the research process as the most high-leverage activity: it’s the slam-dunk, and everything before that—questionnaire development, survey programming, data collection, data cleaning, and so on—only plays support. After all, clients remember your report, not your data tables.

Right now, the industry is in a race to the bottom to “faster insight,” forcing agencies with deep expertise, like yours, to compete on specs with tools. The tools have made regurgitative reporting table stakes; transformative, explanatory reporting is what your clients crave.

We must remind the clients that there are humans behind the deck: both the respondents, and the researchers. To do this, we rethink the place of design in our industry as a core research competency.

Working with agencies and consultants who want best-in-class PowerPoint decks, I’ve developed a system that helps deliver reports with a creative vision, while tapping into your core expertise as a consultant. ⬛